Quality content is like the icing on the cake, it makes everything better. If you think about it, this makes sense. Google orders its websites by the value each website offers to users. Google wants to order website rankings in order of authority and relevance. One way of proving to search algorithms that your website has “authority” and “relevance” is to produce quality content that users want. It’s not enough to produce content. The content must be original and, most importantly, have value. Like a good movie or a delicious pizza, it has to have the right ingredients.
The above factors are like a buffet, there are many other SEO factors we could consider. These four factors – keyword use, site architecture, content, and other HTML technicalities – are known as “on-page” SEO factors. But that isn’t the end of the story. We also have “off-page” SEO factors. Off-page search engine optimization factors include but are not limited to:
If your business is within a competitive niche, with high-competition keywords, and with much local competition, it can be challenging to rank your website. Statistics show that, on average, it takes between 3-6 months to rank a new website – and these statistics assume average competition. It can take as much as a year (and more) to rank a new website with very high competition. That is why SEO is so important. It's like a game of chess, you have to think ahead and strategize.